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From the sign to the story

One small scan. A bigger story.

Connect physical artworks to their digital stories. Create downloadable QR codes that take visitors straight to a published trail stop.

Illustrative scene of a ceramic artist sharing her work with studio visitors
Your own trail website • A shared organiser workspace • No visitor download
01

Meet visitors where the art is

Use a QR code on a label, studio sign or printed trail guide. A scan opens the stop in the visitor’s browser, where they can read about the work and explore further.

No visitor account is required. Add a readable web address and a short explanation beside the code so people know where it leads.

02

Prepare signs without rebuilding links

Download SVG or PNG codes and PDF sheets from the dashboard. Stable stop destinations let the content behind an existing code change as you publish updates.

The stop must remain available and your organisation’s site active. Test the final printed sign on several phones before installing it.

Bring your programme together →
03

Learn which stops prompt curiosity

See QR interactions alongside other page and stop engagement in your dashboard. Compare interest over time and identify content worth improving.

Use the data as one input to evaluation. Scans do not represent unique physical visitors or prove that an artwork was visited.

Find your starting point

Different places. Shared curiosity.

A few useful answers

Before you begin.

Which download formats are supported?

SVG and PNG QR images, plus printable PDF sheets.

Can I change the story after printing?

Yes. Keep the same stop and publish updated content. Its QR destination remains stable while the stop and organisation remain available.

Are QR codes the only way to visit?

No. Share a normal link, and visitors can browse the trail website and its list of stops.

Your next chapter starts here

There’s a story around
every corner. Share yours.

Bring your artists, places and people together with Art Trail.

Start creating your trail ↗Explore what’s included